Program planning
Define the products, audience, format, and goals for your first sessions.
MANAGED LIVE SHOPPING FOR BRANDS
Show your products to shoppers. Learn what makes them buy.
Hylo Studios helps brands test live shopping with suitable hosts, prepared product demonstrations, and support around each session. Start with a focused pilot, then use the results to decide what to repeat or improve.
There is more to a successful LIVE than finding someone to go on camera.
The host needs to understand the product. The demonstration needs a structure. The offer needs to be clear. And someone needs to learn from the session before the next one starts.
Hylo brings those pieces into one managed program.
From product brief to LIVE session.
Host sourcing and matching
Identify hosts whose interests, presentation style, and availability fit the program.
Product preparation
Turn product information into clear talking points, demonstrations, FAQs, and approved claims.
Session coordination
Organize scheduling, preparation, samples, and the people involved in each stream.
LIVE support
Agree on the production and host support needed for your format.
Review and improvement
Review available performance data and audience feedback to improve the next session.
Your proposal will specify the services, session commitments, and responsibilities included.
Want to see what a first pilot could look like for your products?
Choose the right home for your LIVE.
Your brand’s channel
Build a live shopping presence around your own brand, with hosts and production support suited to your products.
A creator’s channel
Work with suitable creators who can introduce your products through their own live shopping content.
We’ll recommend the approach based on your current setup, products, goals, and available hosts.
Start with a clear test.
A first pilot should answer practical questions: Which products work well on camera? What do shoppers need explained? Which host and format fit? What would a consistent program require?
Discuss the opportunity
Review your products, current sales channels, and goals.
Agree on the scope
Define the format, responsibilities, sessions, budget, and measures.
Prepare the host and products
Arrange samples, product information, demonstrations, and approvals.
Run the sessions
Deliver the agreed program and document what happens.
Review the next step
Decide what to refine, continue, or expand.
A strong starting point.
We’re interested in products that benefit from being demonstrated, explained, or compared in real time.
- Products and inventory ready for an agreed campaign.
- Clear product information and accurate claims.
- A point of contact who can approve decisions.
- Willingness to test a format and learn from the results.
Already selling online and exploring LIVE? That is a useful place to start.
Sound like your brand? Tell us about your products and goals.
Hosts, operations, and technology working together.
Prepare people well
Give hosts a clear understanding of the product and the show.
Build a repeatable process
Carry useful learning from one session into the next.
Develop better tools
Use what we learn from live shopping to shape our own host support technology.
Brand questions.
Do we need to already be on TikTok Shop?
Tell us where you are today. We’ll discuss what needs to be ready for the format you want to run.
Can you help find hosts?
Host sourcing can be included in the program. We’ll agree on the profile, selection process, and availability before committing to sessions.
Can our existing hosts participate?
Yes. Tell us about your current team so we can scope the preparation and support you need.
Who provides the products?
Brands provide product samples and accurate product information so hosts can prepare. We agree on sample quantities, shipping, and any returns before a program begins.
How is pricing determined?
Pricing depends on the format, host arrangement, session commitments, and support involved. You receive a scoped proposal before work begins.
How do we evaluate results?
We agree on the measures before the pilot. Depending on the format and available data, these may include sales, engagement, audience questions, and execution against the show plan.
START A CONVERSATION
Tell us what you want to bring to LIVE.
Start the guided inquiry, or leave your email and a quick message here.
Want to share the details step by step?
Start the guided inquiryOr leave a quick message here.